Case Study : posted on flippa blog, March 30th, “Dan Grossman on selling WPreviewsite – a WordPress Plugin” and it makes for an inspiring read if only for certain elements. How many elements are there? 90,000. $s. That is what Mr. Grossman’s (plugin selling) web site went for on flippa last month. $90K. It was put up at $150K.

More elements?  $200,000. That is what Grossman’s site had made from the plugin, before the sale on flippa. It doesn’t mention how long that period was though, a couple of years maybe?

Footsteps :

1. You’re looking for a solution (plugin) to a problem (reviews)
2. You cant find one that’s been done that fits, so you DIY (or get a coder)
3. Solution works well – is helpful – could be useful to others – you give it away (freeware)
4. You keep an eye on the plugin page – #downloads, comments (feedback)
5. Lots of downoads, page is 6 foot tall full of comments and ideas for improvements
6. (…Phase 2) Remake plugin using feedback, give it its own domain,  price tag
7. Rub $s on it and throw into affiliates’ lair
8. Cash in
9. Flip it
10. … … … … … …  Holiday?

Nothing we’ve not seen before I know, it’s just the AMOUNT of cash – for a plugin – that struck me.

Here’s a short visual essay produced by 4 students from the Vancouver Film School.

“Never before has a work of art provoked as much dialogue as Damien Hirst’s “For the Love of God”. On this site you will encounter a whole universe of opinions by those who have actually seen the piece at the Rijksmuseum”.

This news will have had typosquatters up and down the country jumping for joy, ‘what economic crisis?’ ‘buy fireworks’, ‘organise a street parade!’

Not so fast Mr.Typo.

A small but none insignificant piece of news was seen of late. Changes have been noticed in recent SERPs for misspelling. I can’t say I’ve seen any change – here in France at least and using google.uk or google.com – but the chief spam-killer at Google: Matt Cutts remarked on Patrick Altoft of BlogStorm being the first to have noticed this and that kinda ads a little weight to the idea that this is a path they will follow.

SERP for search engine optimisation

Nutshell analaysis – Big G swoops down in bright red under-crackers, taps good guy on the back while kicking bad guy in the knackers.

You only have to look at clickety heat maps like this one to know that that can really make your eyes water.

French Secretary of State Yves J̩go announced in November a new Government backed web site dedicated to promoting tourism to over-seas territories: Voyageoutremer.com. Alors Рnobody registered the domain name.

Petit detail that didn’t go unnoticed by CLASH an assosiaton based on the island of St.Barthelemy, who slapped on a redirect and swiftly made hay in the light of free publicity, underlining there own vindication namely; changing the date slavery abolition is celebrated in their corner of the W.Indies. Src: www.silicon.fr

.Tel: new domain name that’s not one really (more like a page in a phone book)

out today for trademark owners. First of a 3 step squeeze ‘em. Next squeeze: free-for-all at premium prices 3rd Feb 09. Squeeze 3: General availability 24th March. A must have? Then get there before the homonyms and cybersquatters.

Which leaves us a little Typosquatting.

Why do peaple keep saying things like ‘there’s no such thing as a free dinner, ye know” when there are folk like this T squatting affiliate for OVH, using the typo faccebook.fr to leach traffic from Big Book of Faces. He’s certainly getting some traffic according to netcraft … and why not ? The G force will be knocking him down a notch or two with the tweeks they’re coming out with anyway I suppose. Maybe there are free meals, just never a reliable supply of them.

Src: netcraft