Just follow the footprints of Dan Grossman – because he’s certainly been making a killing from one WordPress Plugin – WPReviewSite. Just let me get my hat back on…
Case Study : posted on flippa blog, March 30th, “Dan Grossman on selling WPreviewsite – a WordPress Plugin” and it makes for an inspiring read if only for certain elements. How many elements are there? 90,000. $s. That is what Mr. Grossman’s (plugin selling) web site went for on flippa last month. $90K. It was put up at $150K.
More elements? $200,000. That is what Grossman’s site had made from the plugin, before the sale on flippa. It doesn’t mention how long that period was though, a couple of years maybe?

Footsteps :
- You’re looking for a solution (plugin) to a problem (reviews)
- You cant find one that’s been done that fits, so you DIY (or get a coder)
- Solution works well – is helpful – could be useful to others – you give it away (freeware)
- You keep an eye on the plugin page – #downloads, comments (feedback)
- Lots of downoads, page is 6 foot tall full of comments and ideas for improvements
- (…Phase 2) Remake plugin using feedback, give it its own domain, price tag
- Rub $s on it and throw into affiliates’ lair
- Cash in
- Flip it
- … … … … … … Holiday?
Nothing we’ve not seen before I know, it’s just the AMOUNT of cash – for a plugin – that struck me.