Coulson Filters

Search, Social Media & New Web Business Models …

How to pocket serious lucre with flippin’ WordPress Plugin!

Just follow the footprints of Dan Grossman – because he’s certainly been making a killing from one WordPress Plugin – WPReviewSite. Just let me get my hat back on…

Case Study : posted on flippa blog, March 30th, “Dan Grossman on selling WPreviewsite – a WordPress Plugin” and it makes for an inspiring read if only for certain elements. How many elements are there? 90,000. $s. That is what Mr. Grossman’s (plugin selling) web site went for on flippa last month. $90K. It was put up at $150K.

More elements?  $200,000. That is what Grossman’s site had made from the plugin, before the sale on flippa. It doesn’t mention how long that period was though, a couple of years maybe?

the WPReview website

Footsteps :

  1. You’re looking for a solution (plugin) to a problem (reviews)
  2. You cant find one that’s been done that fits, so you DIY (or get a coder)
  3. Solution works well – is helpful – could be useful to others – you give it away (freeware)
  4. You keep an eye on the plugin page – #downloads, comments (feedback)
  5. Lots of downoads, page is 6 foot tall full of comments and ideas for improvements
  6. (…Phase 2) Remake plugin using feedback, give it its own domain,  price tag
  7. Rub $s on it and throw into affiliates’ lair
  8. Cash in
  9. Flip it
  10. … … … … … …  Holiday?

Nothing we’ve not seen before I know, it’s just the AMOUNT of cash – for a plugin – that struck me.

Iran: A Nation of Bloggers

30 years after the revolution. In the words of Ian Black “…minority groups are persecuted and the media often faces repression, one reason why Iran has such a vibrant blogosphere and alternative Art scene.” src: The Guardian – audio slide show

Here’s a short visual essay produced by 4 students from the Vancouver Film School.

Say what you think of it – For the Love of God

Great design for this website accompanying Damiem Hirst’s “For the Love of God” exhibited at the Rijksmuseum in Amsterdam. Visitors are given the opportunity to air their opinions at the museum and have them published on the website.

“Never before has a work of art provoked as much dialogue as Damien Hirst’s “For the Love of God”. On this site you will encounter a whole universe of opinions by those who have actually seen the piece at the Rijksmuseum”.

Adsensi for domains & misspell corrections

I see Google is extending Adsense to domains starting in the US – blogsearch.google.com/blogsearch

This news will have had typosquatters up and down the country jumping for joy, ‘what economic crisis?’ ‘buy fireworks’, ‘organise a street parade!’

Not so fast Mr.Typo.

A small but none insignificant piece of news was seen of late. Changes have been noticed in recent SERPs for misspelling. I can’t say I’ve seen any change – here in France at least and using google.uk or google.com – but the chief spam-killer at Google: Matt Cutts remarked on Patrick Altoft of BlogStorm being the first to have noticed this and that kinda ads a little weight to the idea that this is a path they will follow.

SERP for search engine optimisation

SERP for search engine optimisation

Nutshell analaysis – Big G swoops down in bright red under-crackers, taps good guy on the back while kicking bad guy in the knackers.

You only have to look at clickety heat maps like this one to know that that can really make your eyes water.

Cybersquatting, opportunism and a phone book

Merde ! Forgot to register the damn domain !

French Secretary of State Yves Jégo announced in November a new Government backed web site dedicated to promoting tourism to over-seas territories: Voyageoutremer.com. Alors – nobody registered the domain name.

Petit detail that didn’t go unnoticed by CLASH an assosiaton based on the island of St.Barthelemy, who slapped on a redirect and swiftly made hay in the light of free publicity, underlining there own vindication namely; changing the date slavery abolition is celebrated in their corner of the W.Indies. Src: www.silicon.fr

.Tel: new domain name that’s not one really (more like a page in a phone book)

out today for trademark owners. First of a 3 step squeeze ‘em. Next squeeze: free-for-all at premium prices 3rd Feb 09. Squeeze 3: General availability 24th March. A must have? Then get there before the homonyms and cybersquatters.

Which leaves us a little Typosquatting.

Why do peaple keep saying things like ‘there’s no such thing as a free dinner, ye know” when there are folk like this T squatting affiliate for OVH, using the typo faccebook.fr to leach traffic from Big Book of Faces. He’s certainly getting some traffic according to netcraft … and why not ? The G force will be knocking him down a notch or two with the tweeks they’re coming out with anyway I suppose. Maybe there are free meals, just never a reliable supply of them.

Src: netcraft

Did you know you’re right here, right now?

Another stab at informing us – just what is actually going on – in 5 minutes flat … and then ends by asking us what it all means.

It sounds like we were all born yesterday and the Internet is 10 minutes old. How should we know?

At least now I know that during the course of me writing these few lines 87 babies were born in China.

A few interesting sound image bites -  void of all reference – but worth a scratch for the old noggin.

Src: www.britanica.com

The naked Europeana

Europeana's new logo

Europeana

Europeana err…how’s it described again, the Google Books Competitor’ the ‘digital library of European literature, art, history, and culture’ etc. anyway it hit the ground running head first today on it’s official launch date.

But then again we shouldn’t worry, in fact it’s been a poor victim of it’s own (sic)success (?) if you read some of the articles posted today.

Here’s just one example from GNT “Europeana titille la curiosité des internautes”“Europeana titillates the curiosity of web users”! Too much traffic blah blah, just shows you how great it all is blah blah - Read: A lot of interested and potential users, after waiting over 3 years, would have liked to have seen what the digital library looked like, instead found the whole thing was down – non-existant.

Mon Dieu! Did they not expect we’d be interested? Who was it again that said “Build it and they will come”  they didn’t scan that one, not European maybe…

Incroyable, does this come as a surprise to those who have followed the winding road that got us here, I wonder?

Europeana cost the French Gov €3.3 million in 2006, then another €10 million in 2007. In August the European Commission announced a further €120 million is on it’s way.

In a press release on this much awaited launch date, the President of the European Commission José Manuel Durão Barroso, reiterated the EC (and therefore OUR) support of the project:

“Europeana: A shop window on Europe’s cultural heritage”

…don’t be fooled by the fast and easy access that Europeana provides to our continent’s rich cultural heritage. Behind this door lies an incredible amount of hard work…the Commission will continue to support this project, and digitisation in general. Over the next two years, €69 million will be available for research on digital libraries, and another €50 million will help improve access to Europe’s cultural and scientific heritage.

Europeana itself will receive €2 million a year from the Commission in 2009-11, with Member States, cultural institutions and the private sector gradually increasing their share of funding as the project develops.

Ladies and gentlemen,

In a letter written in 1500 to his friend Jacob Batt, the great humanist Erasmus said that as soon as he got some money, he would buy books; he would buy clothes with any money left over.

Today, thanks to Europeana, lovers of art, culture, and knowledge no longer have to make such a difficult choice! So let me end by wishing this project every success for the future.

Thank you.

I wonder what Erasmus would have thought to a shabby dressed subdomain dev. page and a “see the new look” crappy logo, for his money?

The fact remains: it is an important undertaking:

The book-lover from Bulgaria who can gaze at illuminated manuscripts from medieval Irish monasteries – without travelling to Dublin; The music-lover from Malta who can study the original score of Mozart’s Requiem – written in the composer’s own hand; The art-lover from Austria who can compare works by a favourite artist side-by-side – even though they are scattered across many galleries in several Member States.

Ancient and rare manuscripts are not very accessible for good reason: they are susceptible to wear and tear, and the ravages of time. Digital versions of old works not only reach a much wider audience without causing any risk to the original copy, they also guarantee their survival.

Fingers crossed when it does finally show itself it’s been worth the wait and the lucre.